There’s a brand new Kendrick Lamar music on the planet. It’s known as “The Coronary heart Half 5.” It’s the rapper’s first single previous to his long-awaited Rattling. follow-up Mr. Morale & The Large Steppers and his first new observe as a lead artist since 2018. Within the video, directed by Dave Free and Lamar, the rapper’s face morphs into a number of deepfakes, together with OJ Simpson, Will Smith, Jussie Smollett, Kobe Bryant, Kanye West, and Nipsey Hussle. The lyrics usually align with the particular person he’s resembling, discussing bipolar dysfunction when he’s West and homicide when he’s the late Hussle. It opens with this quote attributed to Oklama: “I’m. All of us.” Watch it under.
The music was produced by Seaside Noise, the manufacturing and songwriting trio of Matt Schaeffer, Johnny Kosich, and Jake Kosich whose different manufacturing credit embody a number of tracks by Child Keem. “Half 5” additionally consists of instrumental contributions from Kyle Miller and Bekon. It seems to pattern “I Need You” by Marvin Gaye.
Within the video’s credit, Deep Voodoo was credited for doing the deepfake work, which is the studio run by South Park creators Trey Parker and Matt Stone. There’s additionally a “particular thanks” shout out to Stone and Parker. Earlier this 12 months, it was reported that Lamar was producing a brand new dwell motion comedy alongside the duo.
Lamar introduced Mr. Morale & The Large Steppers in April by tweeting a hyperlink to his Oklama web site. The album—his remaining LP for TDE—arrives Could 13. In August of final 12 months, Lamar launched his Oklama web site with a be aware discussing his longtime label. “Could the Most Excessive proceed to make use of High Dawg as a vessel for candid creators. As I proceed to pursue my life’s calling,” he wrote on the time. “There’s magnificence in completion. And all the time religion within the unknown.” He just lately teased the album with a photograph displaying the LP as two CDs and a e-book.
“Half 5,” because the title suggests, is the most recent set up of his long-running “The Coronary heart” singles sequence. The tracks have all the time arrived previous to the discharge of a much bigger challenge.
It follows Lamar’s efficiency on the Pepsi Tremendous Bowl LVI halftime present again in February. The rapper took the stage alongside Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige. In October 2020, Lamar appeared alongside Busta Rhymes on the brand new music “Look Over Your Shoulder,” later showing on Child Keem’s “Vary Brothers” and “Household Ties.” “Household Ties” went on to win the Finest Rap Efficiency award on the 2022 Grammys.